Our story
We sold the tractors first. Then we figured out solar.
Ag Technologies, Inc. grew out of the Straeter family’s New Holland dealership in Rochester, Indiana. The solar business started in 2012 with a prototype stand at the USDA Service Center next door. Today SolarCAM is on more than 1,000 farms, businesses and homes.
Why a farm-equipment family
Farmers buy from people who service iron
The family business started selling New Holland equipment in Rochester in 1984 and now runs dealerships across north-central Indiana. Renewable energy began as an experiment: windmills that never paid back, a solar water heater, then a tilt-adjustable solar array at the dealership in January 2012 that clearly did. SolarCAM was born that year.
That background shows up in the product: a stand engineered like a piece of equipment, a parts counter, service trucks and a 30-year view of the customer.
Recognition
Awards and credentials
2024 AgriSolar Project of the Year
1st place, APsystems, for the Curtis Creek Dairy installation.
2021 APsystems Commercial Project Award
Recognizing a large commercial SolarCAM installation.
Solar Power World Top Solar Contractor
Named to the national list in 2017.
Illinois Shines Approved Vendor #336
Approved to submit Illinois Shines applications; agents trained every six months per the Consumer Protection Handbook.
Heliene authorized installer
Bifacial modules made in Minnesota, Florida and Ontario.
Our team
One crew, start to finish
Sales, design, installation and service are all handled by Ag Technologies employees out of Rochester. Our in-house install crew sets every stand and panel, the office handles permits, interconnection and Illinois Shines paperwork, and our service team looks after monitoring and warranty work for the life of the system.
Partners
Who builds with us
Craig Welding & Manufacturing engineers and fabricates the SolarCAM frame, certified by a professional engineer to 90 mph. Heliene bifacial modules and APsystems microinverters are our standard equipment, and the hundreds of Enphase systems we have installed remain fully supported.
Come see the shop
1268 E 100 S, Rochester, Indiana. The original 2012 prototype array is still producing next door at the USDA Service Center.